In order to stay competitive and keep its share of the soda market, Coca-Cola began introducing new products. According to Greising, internal studies at Coca-Cola “confirmed what the Pepsi Challenge was showing, which is that if you just look at the taste of the beverage, consumers preferred Pepsi.”Īlthough Coca-Cola was still the more popular beverage, its marketing share was now declining as Pepsi’s began to rise. “The Pepsi Challenge was not just a marketing gimmick - it was true,” David Greising, author of “I’d Like the World To Buy a Coke,” told the History Channel. See: Biggest Product Flops From 20 Major Companies In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke. The “Pepsi Challenge” was the unofficial start of the soda rivalry. Then, in 1975, Pepsi took its first direct hit at its rival. Read: The Classic Brands You Love Are In Troubleįor many years, Coke was the more popular drink while the Pepsi-Cola Company struggled financially and went through several reorganizations. Five years later, he changed his soda’s name from “Brad’s Drink” to “Pepsi-Cola” and founded the Pepsi-Cola Company in 1902. Pepsi was also invented by a pharmacist, who invented his own sugar drink in 1893. Six years later, the Coca-Cola Company was founded. Support: Don’t Miss Out on Nominating Your Favorite Small Business To Be Featured on GOBankingRates - Ends May 31 A Brief History of Coke and PepsiĬoca-Cola was invented in 1986 by a pharmacist in Columbus, Georgia, who began selling it to soda fountains, the History Channel reported. But in the 1980s, the companies began directly taking aim at each other through their respective marketing campaigns during what is now known as the “Cola Wars.” Here’s a look at how that rivalry started - and where the two companies are now. Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later.
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